Memmingen: The Historic Gateway to the Alps

Step through the ancient gates of Memmingen and find yourself in a beautifully preserved medieval fairytale. Known as the "Gateway to the Allgäu" due to its nearby airport, this town boasts romantic canals, towering city walls, and colorful guild houses. It is also a place of global historical significance: in 1525, Europe’s very first declaration of human rights (the "Twelve Articles") was written right here.

• Don’t miss: A romantic stroll along the Stadtbach (town canal) and a coffee outside the Renaissance Town Hall.

Kaufbeuren: The Town of Towers and the Crescentia Legend

Kaufbeuren is a captivating historic town wrapped in centuries of storytelling. Its medieval past is still visible today through the remarkably preserved town walls and the iconic Fünfknopfturm (Five-Button Tower), which watches over the romantic Old Town. Kaufbeuren is also a famous place of pilgrimage, deeply tied to the legacy of Saint Crescentia, whose spirit still brings a unique sense of peace and serenity to the town's monastery and historic streets.

• Don’t miss: Climbing up to the historic city wall for a stunning panoramic view and exploring the colorful houses along the Kaiser-Max-Straße.

Wangen: Pure Romance and Painted Gates

Wangen is considered to have one of the most beautiful and complete historic town centres in southern Germany. As you wander through its car-free streets, you will be captivated by the artistic, hand-painted facades, baroque fountains, and monumental town gates. It is a town that celebrates the good life, blending authentic Allgäu charm with a relaxed, almost Mediterranean atmosphere.

• Don’t miss: Finding the quirky fountains hidden in the alleyways and capturing a postcard-perfect photo of the iconic Frauentor (Women's Gate).

Isny: A Sunny Retreat of Towers and lively markets

Tucked away in the scenic Western Allgäu, Isny is a picturesque town that blends a rich medieval heritage with a remarkably sunny climate. Once a proud and independent Free Imperial City, it features a unique historical silhouette where ancient towers stand alongside grand baroque church spires. Today, locals and visitors gather at vibrant weekly markets to enjoy fresh alpine produce, regional crafts, and authentic community life.

• Don’t miss: Walking the Wehrgang (the historic covered defense walkway) and visiting the impressive medieval library inside the St. Nikolaus Church.

Kempten: A Tale of Two Cities and Roman Roots

Arguably the oldest town in Germany, Kempten offers an extraordinary journey through time. Long before the Middle Ages, it flourished as a magnificent Roman regional capital called Cambodunum. Today, this vibrant cultural hub captivates visitors with its fascinating contrast between ancient archaeological treasures, a monumental Baroque palace district, and a lively, modern city centre filled with bustling squares and fantastic shopping.

• Don’t miss: The breathtaking St. Lorenz Basilica and the medieval Erasmus chapel hidden underground.

Füssen: Gothic Splendour in the Shadow of the Peaks

Located at the end of the famous Romantic Road, Füssen is a stunning mountain town where history and alpine nature collide. Its winding, cobblestone alleys are lined with colorful Gothic houses, all overlooked by the majestic Hohes Schloss (High Castle). Situated just minutes from Neuschwanstein Castle, it is the perfect base to combine world-class sightseeing with a relaxed, historic alpine atmosphere.

• Don’t miss: The magnificent courtyard of the High Castle and the peaceful St. Mang Benedictine Monastery overlooking the turquoise Lech River.

The "Viehscheid": A Bucket-List Autumn Experience

Every September, the valleys of the Allgäu come alive with the sounds of cowbells and celebration. The Viehscheid (the traditional alpine cattle drive) marks the festive return of the herds from their high summer pastures down to the valleys. The lead cows are adorned with spectacular crowns made of alpine flowers, leading into a vibrant village festival filled with traditional brass music, local beer, and authentic alpine joy. It is an unforgettable celebration of local heritage that you simply have to experience once in your lifetime.

Lederhosen, Alphorns and Folk Music: A Culture Kept Alive

In the Allgäu, traditional customs are not staged performances for tourists; they are a proud and genuine part of everyday life. Throughout the summer, local villages host open-air festivals where you will see generations of locals proudly wearing their finely crafted Tracht (Dirndl dresses and leather trousers). Listen to the hauntingly beautiful, echoing melodies of the giant wooden alphorns, and tap your toes to the lively tunes of authentic brass bands—a captivating window into the true, living soul of Bavaria.

Magic in the Air: Romantic Christmas Markets

When winter blankets the historic squares of towns like Kempten, Füssen, and Memmingen, the Allgäu transforms into a real-life winter wonderland. The traditional Christmas Markets (Weihnachtsmärkte) feature beautifully decorated wooden stalls set against the backdrop of illuminated medieval facades and ancient churches. Sip a warming mug of spicy Glühwein (mulled wine), taste roasted and caramelized almonds, and shop for hand-carved wooden ornaments. It is the ultimate sensory experience of a classic, romantic German winter.